In 2010, South Korea responded to military provocations from North Korea with a renewed psychological warfare effort. The first weapon of choice? Korean popular music known as K-Pop.
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SOFT POWER and PSYCHOLOGICAL INFLUENCE OPERATIONS
"Soft power is a concept developed by Joseph Nye of Harvard University to describe the ability to attract and co-opt rather than coerce, use force or give money as a means of persuasion."
(TIME) — Ending a six-year suspension of state-sanctioned propaganda toward its northern neighbor, the South transmitted its first FM radio broadcast across the border on May 25. Its first message to the Hermit Kingdom? A South Korean pop song.
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